A "Karen’s" Review Could 3x Your Sales 🔥

Hello, Amazon Creature!

I hope you’ve enjoyed celebrating over the past few days and are enjoying the season…

A couple of nights ago, while tweaking my SOPs, I realized something I’ve been holding out on you: Reviews.

The good, the bad, and the downright ugly. When used right, these can be your secret weapon for scaling.

Those little gold nuggets (or flaming dumpster fires) that are sitting there on your product page. They’re not just social proof. They’re your sales blueprint.

But here’s the problem (and the opportunity): many Amazon sellers treat them like decorations, passively sitting there.

You need to proactively use them in your favor. And I’m gonna teach you a couple of ways you should do this:

Good Reviews Are Great, But Bad Reviews… 🔥

Sure, bad reviews are ugly. They’re like a “Karen” or a “Kevin” shouting in your face with their mocha breath.

BUT…

When someone says, “This product is too small”?
Boom—add better sizing info and pictures.

Someone grumbles, “Assembly instructions are a mess”?
Great! Add a video or step-by-step guide to fix the problem.

The truth is, bad reviews tell you EXACTLY what’s stopping people from buying—and how to fix it.

So use those “attacks” to your advantage, like this Aikido guy:

How to Make Your Reviews Work Harder (and Smarter):

1️⃣ Mine for Patterns (AKA, Decode the Freakin’ Obvious):
Your reviews are treasure maps.

Look for what customers rave about or rant about.

Pay special attention to 2, 3, and 4-star reviews. Why?

They’re brutally honest.

“It’s good, but…”
“Not what I expected, but…”
“My husband hated it, but I…”

Every “but” is a roadmap to fixing your product, your listing, or your ads.

Keep in mind: 5 stars celebrate, 1 star complains—but 2-, 3-, and 4-star reviews explain. They’re a source of unfiltered truth.

Dive into middle-tier reviews that reveal what’s missing or what could’ve made a product great.

2️⃣ Use Their Words (Copy/Paste Genius):
Use review language directly in your product copy.

Your buyers are handing you the EXACT words to use in your listings.

If people love your “super soft material,” call it out in bold.

Pro Tip: Upload ALL your reviews (and your competitors’) into ChatGPT. Ask for patterns and even a word cloud. USE the f*ck out of it.

People buy from brands that “get them,” so talk like they talk.

It’s the same trick politicians use—drawl in the South, speak sharp in New York, and channel surfer vibes in California.

Same person, different pitch. Why?
Because connecting is all about mirroring your audience.

3️⃣ Use Reviews in Ads (Don’t Overthink It)
Your customers’ words = your ad copy.

• “Perfect for travel” → Ad headline.

• “Best thing I bought for my dog” → Steal it.

• “Made my kid smile” → Plaster it everywhere.

Don’t try to be clever. Just use their freakin’ words.

Don’t get creative. Get literal.

4️⃣ Flip the Script (Turn Negatives Into Positives):
A bad review about “tricky assembly” becomes a bullet point:

- “Easy-to-follow instructions included to save you time and effort.”

They’ll think, “Oh, finally! A product that actually listens.”

5️⃣ Reply Strategically (As Much as You Can):
VERY important: Publicly respond to reviews and show actual and future buyers you care.

Here’s how you win hearts AND wallets:
“Thanks for your feedback, Kevin! We’ve updated our instructions for easier assembly—let us know how they work for you!”

Now you’re not just a seller—you’re the hero of their shopping story.

These tweaks turn your reviews into more than just social proof. They strengthen the connection with your buyers, letting them hear the “human voice” behind the product naturally.

The Big Picture: Reviews = Blueprint for Better Listings

Your reviews aren’t just feedback—they’re a playbook for:

• Boosting conversions.

• Nailing your PPC copy.

• Building trust.

✅ Good reviews? They’re free marketing.
✅ Bad reviews? They’re free lessons.

Don’t waste another minute crying over a 1-star review, USE IT!

Need a hand with your listings or ads? CLICK HERE to book a free 30-min consultation with me (personally).

We’ll review your account together. I’ll share my thoughts and give you a plan… no strings attached.

See you later!

Hunter Harris
Founder @ Gigabrain