Are You Still Chasing ACoS? That’s Cute... 😂

My little Amazon Creature… this will get nasty (maybe…)

I’ll not sugarcoat this, BUT…

If you’re still crying over ACoS, you’re handling Amazon PPC like using a chainsaw to cut butter. Like frying an egg with a blowtorch. Like baking a cake without measuring. Ok, ok, 😂 - I got carried away… but you get the point.

Now, if you follow me, you know I’m the guy who brushes his teeth in the shower. Efficiency is life. So, when I hear someone mention ACoS, I get allergies and stuff. 🤧

ACoS is Like That Cringey High School Ex (Yiiiikes)

You think it’s cute, but everyone else can see it’s holding you back.

ACoS only tells you one thing: 
How efficient your PPC spend is at generating… PPC sales.

ACoS = Advertising Cost of Sales
Yawn 🥱

It’s like judging a taco based on the crunch of the shell while ignoring the juicy carne asada, fresh salsa, and that glorious guacamole.

C’mon dude, you need to grow up!

TACoS is the Adult in the Room

TACoS, on the other hand, look at PPC + organic sales, showing the real growth that Amazon’s algorithm rewards.

It doesn’t just care about your PPC sales; it looks at everything—PPC + organic.

TACoS = Total Advertising Cost of Sales. THE REAL DEAL!!!!

Amazon isn’t a charity, and the algorithm rewards total sales. (TO-TAL SALES…)

• More PPC sales → Higher organic rank → More organic sales → Profit Party 🎉.

• Less PPC sales → Stagnant organic rank → Page 47 on Amazon → ACoS

If you’re not focusing on TACoS, you better just close your store!

But before you do that, let’s talk, I might be able to save your Amazon Business.

Why ACoS Lovers are Stuck in the Kiddie Pool

1️⃣ They’re Short-Sighted:
“OMG, my ACoS is 30%! The sky is falling!” Sweetheart, who cares if that spend is building long-term organic growth?

2️⃣ They Miss the Big Picture:
TACoS is the GPS. ACoS? The map to that cringey ex’s house. Nobody wants that.

3️⃣ They’re Afraid to Scale:
Stop treating ad spend like a fragile Fabergé egg. Smart investments in PPC grow your entire business.

TACoS is the Only Metric Worth Your Time

Here’s why TACoS wipes the floor with ACoS:

• It Tracks Real Growth:
  If your ad spend isn’t boosting organic sales, what’s the point?
  

• It Frees You to Dominate:
  Wanna own Page 1? You need TACoS. Not your sad ACoS spreadsheet.
  

• It Makes You Smarter:
  TACoS helps you spend where it counts. ACoS keeps you in the corner with a calculator and no organic sales.

Stop Babysitting ACoS and Start Winning TACoS

Here’s the cheat code:

1️⃣ Feed Organic, Starve Cannibalization:
If your keyword is ranked in the top 4, cut back on ads and monitor organic rank stability. Let organic sales shine and stop PPC from eating your profits. Also, remove search terms with lots of clicks but no conversions – they’re just draining your budget.

2️⃣ Simplify Campaigns:
One product per campaign. No excuses. You can’t dominate if you’re spreading thin.

3️⃣ Exact Match Rules (Horizontal Funneling):
Boost organic rank by leveraging your winning Exact Match keywords. Then, support them with Broad and Phrase Match to capture more traffic while keeping your funnel efficient.

4️⃣ Think Long-Term:
PPC sales feed organic rankings. Organic rankings feed your wallet. It’s a loop. Get in it.

Closing Thoughts (and More Tacos 🌮)

Focusing on ACoS is like eating a taco shell and calling it dinner. It’s crunchy, empty, and frankly, a little embarrassing. Leave that for the kiddos (or the Amazon bros)…

TACoS is the full package—filling, guacamole, spice, and that little squeeze of lime that makes you go “damn” and talk with your mouth full.

So, next time someone says, “What’s your ACoS?” just sip your tequila, smile, and reply:

“ACoS is for rookies. I’m building a TACoS empire.”

So if, and ONLY if you are ready to stop running on ACoS fumes and start crushing it with TACoS… we need to talk.

I'm offering you a zero-cost, no-obligation strategy call to:

• Dive deep into your current Amazon strategy

• Identify untapped growth opportunities that ACoS doesn’t reveal

• Craft a custom TACoS-driven strategy that boosts long-term success

But here’s the thing…
We only have a limited number of slots available each month, and they fill up fast.

Ready to start scaling smarter?

[Book Your Free Strategy Call Now]

Viva los TACOS!

Hunter Harris
Founder @ Gigabrain