🧑‍💻 Hack Amazon's algorithm with this listing strategy

Why do some products skyrocket to the top of Amazon's search results…

While others stay stuck in obscurity?

The secret lies in understanding how consumer search and purchase behavior affects your organic rankings.

Let's dive in…

The Amazon Relevance Game

Amazon's algorithm has one goal:

Connect shoppers with the most relevant products as quickly as possible.

This matters for you, because on Amazon, relevance reigns supreme.

Amazon heavily rewards listings that are highly relevant to user searches.

It's not just about keywords—it's about meeting the shopper's intent.

So if your listing appears in search results, but shoppers click away quickly…

Amazon takes notice.

This “bounce” signals that your product might not be as relevant as it seemed, potentially hurting your rankings.

And if you use keywords that don't truly align with your product?

You might get clicks, but you won't get sales – and Amazon will penalize you for it.

Hyper-Relevance Is King

So, how can you use this knowledge to your advantage?

Let's break it down:

• Understand Your Consumer

  • Dive deep into your target audience's behavior. What specific terms do they use? What problem are they trying to solve?

• Be Specific in Your Listings

  • Generic descriptions won't cut it. If you're selling a travel-size hand sanitizer, say so explicitly. This specificity helps you match exactly what certain shoppers are looking for.

• Align Your Keywords

  • Ensure every keyword you target genuinely reflects your product. It's better to rank well for fewer, highly relevant terms than to scatter your efforts across mismatched keywords.

• Optimize Your Main Image

  • Your main product image should be clear, accurate, and representative. This should be the majority of your creative time. 80-20 principle. Avoid using misleading visuals that might get clicks but lead to quick bounces.

• Monitor and Adjust

  • Keep an eye on your click-through rates and conversion rates. If people are clicking but not buying, it's time to reassess your listing's relevance.

Real-World Success

By applying these principles of hyper-relevance, we recently managed to rank in the top 3 for a hand sanitizer keyword with a search volume of 120,000!

The key? Laser-focused relevance to the searcher's intent.

Remember, to reign supreme on Amazon, you’ve gotta get as close as possible to the intent behind your shoppers’ searches.

Feeling Overwhelmed by Amazon's Ever-Changing Landscape?

I get it. As an Amazon seller, you're juggling a million things:

• Inventory management

• Pricing strategies

• Customer service

And on top of the pure logistics of running a brand…

You’ve gotta master the art of “hyper-relevance” to rank high enough to make money off it?

Yikes.

See, understanding and implementing these strategies isn't just a nice-to-have.

It's the difference between thriving and merely surviving on Amazon.

That's where GIGABRAIN comes in.

We've helped 8 figure Amazon brands boost their bottom line by 20+%…

Driven $42MM in sales…

And have a 97% client retention rate.

Yeah — we don’t mess around.

We do this all day, every day for our clients…

And the numbers show that.

But don't just take my word for it.

I want to show you exactly how we can transform your Amazon store.

That's why I'm offering you a free, no-obligation 30-minute strategy call.

On this call, we'll:

• Analyze your current listings and identify missed opportunities

• Craft a custom strategy to boost your relevance and rankings

• Show you how to implement these tactics for long-term success

But fair warning…

We only have a limited number of slots available each month, and they fill up fast.

So, before they’re all taken…

Schedule a zero-cost strategy call with me, here…

And let’s make a plan to get your brand to the top of Amazon’s search results!

Until next time,

Hunter Harris

Founder @ Gigabrain