🚀 How we took an Amazon product from $33k/mo to $107k/mo

Implement these tactics to improve your product’s Amazon rankings

Author

Hunter Harris
October 10, 2024

Most Amazon sellers think that running paid ads is the only way to rank on page one.

Wrong!

The real secret?

A killer SEO strategy to game Amazon’s algorithm.

We recently took a product from $33K a month to $117K a month—with minimal ad spend…

By tapping into a few critical SEO elements that work like magic.

See, nailing SEO isn’t just about keywords.

Our process at Gigabrain focuses on three main pillars:

  1. Traffic

  2. Listing Optimization

  3. Average Order Volume

Let's break it down…

Click-Through Rate (CTR) and Conversion Rate (CR)

Amazon’s algorithm heavily favors listings with high CTR and CR.

When more people click on your product and actually buy it, Amazon assumes your listing is highly relevant.

That means higher rankings and better visibility.

How to do it: Make your main image disruptive. Include unique elements like swing tags, specific keywords, or bold visuals to stand out in a sea of similar products. Once they click, focus on conversion. Use persuasive copy, customer-centric benefits, and images that show how the product fits into their life.

If your CTR and CR are low, your listing won’t rank—no matter how many ads you throw at it.

But optimizing these two metrics alone isn’t enough.

To scale sustainably on Amazon, you need to build out a strong foundation using these key pillars:

  1. Traffic

  2. The Listing

  3. Average Order Volume (AOV)

Each pillar supports and enhances the others, creating a flywheel effect that pushes your product higher up in the rankings.

Pillar 1: Traffic

Getting eyes on your listing is crucial.

But don’t just rely on one source.

Use a mix of SEO, PPC, and external traffic to drive customers to your products.

Start by building a master keyword list for both organic ranking and paid ads.

For external traffic, drive people from Google Ads or targeted publications to your Amazon listing.

The goal is to diversify and increase your traffic sources so you’re not dependent on just PPC.

Pillar 2: The Listing

Your listing is your storefront.

If it’s not optimized, people won’t buy.

Use high-quality images, informative copy, and structure that speaks to both the logical and emotional sides of the brain.

For example, create images that show your product in use rather than just describing it.

Show, don’t tell.

A strong listing not only improves your conversion rate but also helps your product’s average order volume (AOV).

Position your product to encourage customers to buy multiple units or related products.

Amazon loves seeing higher sales per order and will reward you by pushing your listing higher in the rankings.

Pillar 3: Average Order Volume (AOV)

Most sellers ignore AOV, but it’s a game-changer for scaling profitably.

Aim to increase the number of units sold per order by offering bundles, quantity discounts, or related items.

Higher AOV signals to Amazon that your product is valuable, making it more likely to appear at the top of search results.

By dialing in these 3 pillars…

You’ll optimize your listings…

Boost your metrics…

And rank higher—organically.

Now, if this feels overwhelming, I get it.

As an Amazon seller, you're juggling:

  • Inventory management

  • Customer service

  • Pricing strategies

  • And now… a complex-sounding SEO process?

It's a lot.

And that's exactly why so many 7 and 8-figure brands come to us for help.

Because to truly scale on Amazon, you need a team of all-stars.

That’s why at Gigabrain, we have a whole crew of dedicated experts in the most important domains for growing on Amazon:

  • An SEO specialist

  • A PPC specialist

  • Main image specialist

  • Market research specialist

  • Category specialist

  • And a LOT more

It’s this level of obsession that’s helped us:

  • Push $42MM in sales

  • Maintain a 97% client retention rate

  • Boost the bottom line of 8-figure brands by 20%+

Ready to see how we can help skyrocket your Amazon business?

  1. Walk through your current SEO and marketing strategy

  2. Find the best growth opportunities for an immediate ROI

  3. Build a custom blueprint to scale your business

Our spots fill up fast, so don’t waste any time.

Hunter Harris

Founder @ Gigabrain