I Cracked the Amazon Conversion Code

Hey, Amazon Creature,

You ever look at your listing and think, “This should be selling... so why isn’t it?”

I had a client in that exact spot not too long ago. Good product, solid reviews, competitive price. He was selling silicone spray for cars—not the sexiest product in the world, but it had potential.

He’d sunk time and money into ads, keyword tweaks, and listing optimization, and yet... crickets.

The conversions just weren’t there.

He was frustrated. Hell, when I heard his challenge, and I saw his numbers, I was frustrated for him.

So as soon as I finished auditing his account my decision was clear:
To fix this, we needed to go back to basics: Testing.

We entered Amazon’s Manage Your Experiments tool, which quickly became our lifeline. Because in Amazon’s jungle (or anything online), “guessing” isn’t a strategy—it’s a slow bleed.

Here’s what happened next 😉 

Image Overhaul: Context is King

First up, we tackled his main image. His original was a close-up shot—clear, detailed, but let’s be real: boring. So, we tried something different: still playing by Amazon’s rules and keeping the clear white background, but showing the silicone spray next to the box, where we added it in action, next to a car gleaming. A picture that didn’t just say “here’s the product,” but “here’s the result.” Boom. Clicks shot up by 14% overnight.

The Title Redo: Clarity AND Keywords (written to convert)

Then, we looked at his title. The original was generic keyword-stuffed and clunky—like trying to read a search engine result in the 2000s. We trimmed it down, made it benefit-driven, with strong selling keywords and easy on the eyes. Result? Conversions climbed another 9%. Because here’s the deal: customers aren’t looking for a keyword dump; they’re looking for a reason to buy. That’s all a title needs to do.

Bullet Points: Less Fluff, More Punch

Next, we took on the bullet points. They were long, winding, and let’s face it, a little too proud of the product’s technical specs. We flipped the script, focusing on short, punchy benefits. Another 6% lift in conversions. When you speak directly to your buyer’s needs, they’re more likely to hit that “Add to Cart” button. Simple as that.

Description Clean-Up: Scannable is Sellable

Finally, the description. It was a wall of text—a chore to read. We broke it down into sections, added a mini FAQ, and made it scannable. People found what they needed without a ton of scrolling. Another 5% conversion boost.

By the end of our testing, my client’s conversion rate was up 30%.

Just a few focused A/B tests turned a so-so listing into a conversion machine.

Want Results Like This? Here’s Where to Start

If you haven’t tried A/B testing yet, Amazon’s Manage Your Experiments tool is your new best friend.

Split test your main image, title, bullet points, and description. Let data show you what actually works.

Want to push even harder?

Check out tools like PickFu or Splitly.

These take you beyond the basics, letting you experiment with advanced split testing to squeeze every possible conversion out of your listing.

Bottom Line: Guess Less, Optimize More

Bro, trust me (and my data), every fricking word, every single image, every bullet matters.

When you stop guessing and start optimizing, you’re building a listing that directly connects with your customer and boosts conversions.

You just need to be ready to turn “good enough” into “can’t scroll past.”

If you want me to take a closer look at your listing and find the gaps, click here to book a free 30-minute meeting with me.

Let’s get your listing where it needs to be.

Hunter Harris
Founder @ Gigabrain