Hey, hey…
Today… we’re talking about you!!!
Yeah, you… “Amazon Creature.”
crea·ture /ˈkrēCHər/
(noun)
A being, especially one that is controlled by someone or something else.
Sound familiar?
Cause when it comes to your ad spend, I’ve got a sneaking suspicion you’re living up to that definition a little too well.
And who’s that “someone else”??? — YOUR AD BUDGET!
Let’s get real, your ad budget got you wrapped around its little PPC fingers, like a puppet master.
You’re supposed to be in charge, but if you’re not careful, Amazon’s gonna have you burning cash faster than you can say “Prime Day.”
Is Your Ad Spend Running You, or Are You Running It?
Here’s the thing about ads: They love eating money. 👹💸
If you don’t pay attention they’ll devour your budget while giving you crumbs in return.
You’ll be sitting there wondering why your sales look so skinny and sad, while Amazon’s fat and happy, lighting cigars with your burning dollar bills.
So, what’s it gonna be, /ˈkrēCHər/?
Are you the firefighter🧑🚒, or the pyromaniac🔥?
(And no, “being the pyromaniac” isn’t the edgy choice—it’s the expensive one.)
So let me break it down for you and explain to you why is it you are BURNING so much money, and how to put out the fire.
The 3 main reasons your ad spend is a dumpster fire (and what to do about it).
You’re Letting Bids Run Wild
You think bidding higher means winning? Nope. No señor…
Without knowing which keywords are actually converting, you’re just overpaying.
Amazon’s algorithm isn’t your buddy here—it’s a capitalist pig that will gladly eat your money if you don’t manage your bids properly.
So, are you bidding with data, or just throwing spaghetti at the wall?
No Budget Caps? Might As Well Hand Amazon Your Wallet
I’ll be blunt. If you don’t have daily or monthly caps on your ads, you’re not scaling, you’re gambling.
You wouldn’t hand a toddler your credit card, so why would you let your ad spend run around unsupervised?
Cap it. Control it. Or kiss it goodbye.
So, are you bidding with data, or just throwing spaghetti at the wall?
Scaling Ads ≠ Dumping More Money Into Them (The rookiest mistake I’ve ever seen… and waaaay to often)
Did you think just throwing more cash at your ads would bring in more sales?
🤦♂️— NOOOOO!
Scaling isn’t about dumping more money into the machine and crossing your fingers (or hoping for the best).
Ads need to be optimized first, THEN… just then scaled.
Otherwise, you’re just speeding up how fast you’ll burn through your budget.
How to Stop Being the Puppet, and Become the Master of your Ad Budget
Here’s what you gotta do, take back control - ta-daaaa….
If you weren’t expecting that… omg… we’ve got work to do.
Data is king: Get comfortable with your ACoS (Advertising Cost of Sale), track those conversions, and kill the keywords that aren’t performing (obviouslyyyyy).
Cap your spend: Set daily and monthly budgets that actually make sense for your margins. Don’t let Amazon decide how much you’ll spend. You decide.
Optimize, THEN scale: Fix what’s broken in your ads before you start dumping more cash into them. Scale strategy, not just dollars.
So, lovely creature… you’re either managing your ad spend, or it’s managing you.
Ad spend can be your best friend or your worst enemy, it’s up to you to decide which.
Become a firefighter. Put out the flames. Control the chaos.
And if all this feels like trying to herd cats… Just talk to me!
Don’t be shy and book a free 30-minute meeting with me, I don’t bite, and I promise you’ll get tons of value out of it.
Why would you wait until it’s too late?
Hunter Harris
Founder @ Gigabrain