Julius almost went broke selling on Amazon...

Hey "Amazon Creature”,

Let me tell you about my good friend, Julius, who almost called it quits selling silicon ice trays on Amazon.

I was still in the U.S., and it was late one night when my phone lit up. It was Julius, and I knew it was serious (he never texts so late… no one does):

He calls IMMEDIATELY, and I pick up.
Before I can even say “Hey,” he’s already spilling it out:

“Sorry I’m calling this late bro, but I’m spending $500 a day on ads, and all I’ve got to show for it is a few sales and a negative ROI. I’m freaking out!”

He was this close to throwing in the towel because his PPC campaigns were draining his wallet, and every time he thought he’d nailed his keywords, it turned out they were just leaking money.

I was his last shot (or at least that’s how I like to see it).

He went on and on for like 5 minutes straight:
“BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH…”

In summary: Julius had done everything Amazon Bros in X (ex-Twitter) said he should do. He slapped together broad-match keywords, set a decent budget, and hit ‘Go’ on his campaigns… 🤦‍♂️

So, I offered to review his account, free of charge (he’s my buddy from kindergarten, after all). Although, I’ll admit, I was a little offended that he only called me after things went south… but hey, who’s judging?

What I Found: His ACoS was skyrocketing, and the CTR? Let’s just say it was like 😵💀

People were seeing his ads, but no one was clicking.
Worse yet, the clicks that did come in weren’t converting.

So what was the problem?

His keyword strategy was killing him.

He was using high-volume keywords that drove traffic but didn’t convert.

He was getting people interested in ice trays, but not his ice trays.
He was bidding on his own competition. (Poor little fucker) 😖😖😖😖

The Rescue Plan—Every Little Secret

So, we made a rescue plan. Since you’re still reading, I’ll share EVERY LITTLE SECRET:

1. Switch to Exact-Match Keywords:
   We ditched the broad-match keywords and focused on exact-match keywords like “silicone whiskey ice trays” and “flexible ice cube molds.” These had buying intent.
   

2. Bid Optimization:
   Adjusted his bids strategically: lower bids on high-competition terms and higher bids on niche, low-competition keywords that converted better.
   

3. Daily Tweaks:
   No more “set it and forget it.” We tracked his ACoS and CTR daily, making tiny adjustments like tuning a guitar.

The Result Of My Humble Intervention: Julius’ Sales Took Off

Within 60 days, Julius’ sales jumped by $30,000 in profitable monthly sales. His ACoS dropped from a painful 40% to a solid 15%, meaning he was making $7 for every $1 spent on ads. And his monthly profit? Up by over $7,000.

In total, Julius hit over $163,000 in sales after just a couple of months.

His silicon ice trays were flying off the shelves, and he was no longer sweating over his ad spend.

Yes, I’m that good. 😉

Julius learned the hard way, but now he’s playing the long game—optimizing his ads daily, adjusting bids, and focusing on exact-match keywords that actually convert.

What About You? 

Are you sick of pouring money into ads that don’t convert?
Still using broad-match keywords and watching your ACoS skyrocket?

are you going to keep waiting, or is it time to get serious about your ad spend?
Will you water your groin, grow your balls, and take action!!!?

If you want to go through your campaigns like we did with Julius’s—there’s a way to stop the bleeding. It starts with optimizing your keywords and knowing your numbers.

I remember I would yell in his ear “COME ON YOU LITTLE JULIUS…. MOVE…MOVE…MOVE”.

And guess what? He moved.

This was 3 years ago. Now he’s making over $4M a year, and spends 2 months a year traveling with his wife and their 4yo kid.

Still selling silicon ice trays.

Wanna be a “Julius” today?

Click this link, light up my phone, and let’s fix your strategy

Be a Julius and get in touch… but please not too late at night.

Hunter Harris
Founder @ Gigabrain

P.S.: After the initial audit Julius paid me as I fixed ALL of his strategies and made him $$$. You get 30 min call for free. Let’s use it wisely. Click here now and save a spot