Ever thought, “How the f**k are my Ads doing?”

Hey, hey, hey…

How’s my favorite Amazon Creature?

I’m in Brazil 🇧🇷 right now—Spring is here, the vibes are good, and I’ve cooked up something special for you.

Today, let’s talk about what REALLY matters when it comes to measuring your ads.

Because running ads? That’s easy.
Knowing what the hell they’re doing? Whole different ballgame.

Quick Rant Before We Dive In:________________

You’ve seen them—the Amazon Bros flooding LinkedIn, YouTube, TikTok with their AI-generated “expert” advice. They’ve never actually run a campaign in their life, but they’re out here like they’ve cracked the code to ad success, flexing numbers in the millions… pffff.

And of course, if you like, follow, and share, they’ll drop all their secrets... cringe.

These “fake it till you make it” guys are handing out horrible advice.

They’re using AI to churn out copy that looks like it was written in 2012, and it’s killing businesses left and right.

If you’re following them, you’re in trouble. I even know some of those guys personally… liars…

(End of Quick Rant)________________

So tell me, are you stuck staring at numbers—ACoS, CTR, ROAS—and wondering if any of it makes sense?

Have you ever got felt that the more you spend, the less you know?

If “yes” I might make your life easier today.

Let’s Cut the Crap—Here’s What You Really Need to Focus On:
BTW: YOU SHOULD KNOW THIS ALREADY
_{I feel stupid having to explain this, but I’ve been surprised far too many times}

1. ACoS (Advertising Cost of Sale): This is your magic number. It tells you if you’re actually making money or if Amazon is just eating your lunch. If your ACoS is higher than a mountain goat, you’re losing money with every sale. Time to reel that in. 

2. CTR (Click-Through Rate): If people aren’t clicking, you’re just paying Amazon to show off your ads to people who don’t care. High CTR = People are curious. Low CTR = Your ad is about as exciting as a tax audit.

3. ROAS (Return on Ad Spend): This one’s the moneymaker. If you’re spending a dollar on ads, how many dollars are you getting back? If it’s less than one, congrats—you’re sponsoring Bezos’ next yacht.

The Real Problem:

Now that we’re clear on what matters, let’s talk about why tracking your ad performance feels like a never-ending puzzle. Here’s what’s likely messing you up:

1. Attribution’s a Mess:

You’re running ads, sales are happening… but where are they coming from? Your ads? Organic traffic? The email you sent two weeks ago?

Good luck figuring that out.

Amazon’s delayed attribution window means sales sometimes pop up days after you’ve spent the budget.

2. Campaign Cannibalism:

Running multiple campaigns for the same product?

You might be bidding against yourself.

Yeah, fun!

Your own keywords are out there having a bidding war, and guess who’s paying for it? (Hint: it’s you.)

3. Data That Never Tells the Full Story:

You’ve got numbers, but they don’t tell you why one campaign is crushing it while another sucks.

And don’t even get me started on seasonality—one week, your ads are flying, the next? Crickets.

Now, Here’s a Trick That’ll Change the Game:

Ever thought about using AI to make this mess easier?

No, I’m not talking about Amazon’s dashboard—they aren’t interested in making your life easier.

But here’s where things get interesting: you can use AI, like ChatGPT, to help analyze patterns in your performance data.

You’ll feed AI your ACoS, CTR, ROAS, and a few key data points, and boom 💥—it can spot trends, suggest optimizations, and even predict how to adjust your bids for maximum return.

Here’s the hack:

Plug in your Lifetime Value (LTV) data alongside ACoS and ROAS.

Let AI chew on it, and guess what?

You’ll get a clearer view of the long-term value of your customers, not just the here-and-now sales.

Suddenly, you’re not just looking at today’s numbers—you’re seeing how each sale pays off over time.

You can use a simple prompt like this one:

“Analyze the following ad performance metrics: ACoS, CTR, ROAS, and LTV. Identify patterns and trends, suggest optimizations, and calculate the Lifetime ACoS (ACoS ÷ LTV). Based on these numbers, recommend adjustments to my bidding strategy to maximize return on ad spend while reducing costs.”

ACoS ÷ LTV = Lifetime ACoS.

This little formula changes the game because now you’re not sweating the small stuff—you’re playing the long game.

So, What Do You Do Now?

1. Track What Matters (And Ignore the Rest): ACoS, CTR, ROAS. These are your holy trinity. Get them under control, and you’re ahead of the game. Everything else? Fluff, Noise, BS...

2. Don’t Fight Yourself: If you’ve got overlapping keywords in your campaigns, stop bidding against yourself like a clueless gladiator. Split-test those bad boys and kill the underperformers.

3. Use AI to Do the Heavy Lifting: Why spend hours crunching numbers when AI can do it in seconds? Let it analyze patterns, optimize bids, and help you win the ad game with smarter, data-driven decisions.

Running ads shouldn’t feel like a mystery thriller.

Track the right numbers, use AI to get smarter, and stop throwing your money at Bezos’ next whim.

Let me know if you’ve tried this AI trick. I’ve got a few more up my sleeve. Just click this link, and I’ll spend 30 minutes helping you build your little money printer. FOR FREE.

Hunter Harris
Founder @ Gigabrain