The metric 90% of Amazon sellers are ignoring 🤦

Let's talk tacos.

No, not the delicious kind. I'm talking about TACoS - Total Advertising Cost of Sale.

I just had a seller come to me really worried about their ACoS (Advertising Cost of Sale). But when I asked about their TACoS?

Crickets.

This isn't a one-off. Most Amazon sellers I talk to are in the same boat.

Here's why that's a problem:

1. ACoS is only half the story. It's like judging a restaurant solely on the cost of ingredients.
   

2. Organic sales matter. Your ads don't just drive direct sales - they boost your organic rankings too.
   

3. The big picture is crucial. TACoS gives you a true view of your advertising effectiveness.

We're scaling over 20 brands on Amazon right now. 95% are crushing it.

We just took one brand from $33,000 a month to $101,000 per month while maintaining above a 30% profit margin. 

And no, we're not picking easy niches. Most are cutthroat competitive.

So what's our secret sauce?

We outmaneuver the competition by focusing on the right metrics. TACoS is our North Star. 

• It captures both paid and organic sales impact

• It gives you a clearer picture of overall business health

• It helps you make smarter decisions about ad spend

You could have a 60% ACoS (sounds bad, right?), but if your organic sales are 80% of your total sales, your overall advertising cost is actually pretty low.

And remember: You wouldn't have those juicy organic sales without running ads.

The takeaway?

If you're not tracking TACoS, you're flying blind. It's time to level up your game.

And here's the thing: You don't have to do it alone. 

At Gigabrain, we've helped dozens of Amazon brands scale their businesses using these exact strategies. 

Our team of experts can help you navigate the complex world of Amazon metrics, optimize your PPC campaigns, and boost your organic sales.

Want to understand how we can help? 

Book a call with us today, and we can talk through a customized strategy.

Happy scaling!

Hunter Harris

P.S. If you found this valuable, forward it to an Amazon seller friend. Let's raise the bar together! 🚀